The PlayStation 3 (often referred to as the PS3) was meant to be the console of the future, but its release in November 2006 was overshadowed by lateness and rumors on cutbacks made by Sony. It can read the new Blue-ray Disc format, features a special Nvidia RSX video card and includes features such as Wi-Fi internet. Despite these many innovations, sales of the PS3 have been sluggish, as the Nintendo Wii and the Xbox 360 continue to enjoy a larger market share.
Upon its launch, the PlayStation did not come with many of the features that were expected, disappointing many customers. Another disappointing aspect of the PS3 is the removal of the Emotion Engine, which means that games which were released for the PlayStation 2 have to be run using software emulation, causing the loss of several functions for the older games.
Both the Wii and the Xbox 360 have enjoyed immensely popular games released for consoles. Halo 3, a first-person shooter game is often credited to having a large part in the success of the sales of the 360. Yet no game for the PlayStation 3 has been released which could provide potential customers initiative to purchase Sony’s console.
One of the major obstacles that Sony faces trying to sell its product is the hefty price-tag that comes with the PS3: Sony has charged as much as 600$ for its product. With the Wii costing just 250$, and the Xbox 360 only 350$, the PS3 is a very large investment and not many people are willing to spend that much for a video game console.
Despite the many problems that the PS3 has faced, it still remains a very high quality console. Sony should now spend their efforts on pricing the PlayStation more competitively and launch a large marketing campaign to improve their public image. As more and more games are released for the PS3, it still might be able to make a comeback.
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